Saturday, July 6, 2013

Real women/ beauty campaign

I want to give my opinion on Dove's Real Women Campaign. You don't have to agree with me!

Though I have a body like most  of the women they post in their 'Dove Real Women Campaign' pictures I want to get this straight: I really find it offensive when they only show curvy women especially, different races of women with the same curvy body. A lot of 'REAL WOMEN' are really skinny or even underweight and are having problems gaining weight no matter how or what they eat or actions they take.  They are ALSO beautiful, They are also pretty, Those women are ALSO Real women. Most offensive is when there are pictures on the internet comparing 'Dove's REAL WOMEN' to the so called: 'Skinny twigs' (though that's not Dove's action or intention, it's a result of the 'curvy women' trying to feel good about their selves comparing to different shaped people)


Also there are a lot of 'REAL WOMEN' that are obese and can't loose weight neither with a stomach operation or gastric bypass because they are not qualified or it's too dangerous for them. They are ALSO beautiful, They are also pretty, Those women are ALSO Real women.
They'll have to accept their selves the way they are without being able to feel pretty because they can't reach their ideal goal, the 'REAL Women' curvy image/goal.

I know the intention of the campaign is good, but I still think it's very discouraging because their just setting a 'different' stereo type aside of the long blonde haired/big boobed/wide hips/long legged/barbie stereotype of what is pretty/beautiful/REAL. Good intention or not.

EVERYBODY is real. 'Real' is a vague word anyway, what does that word mean to the women who watch the commercials of Dove. What does it mean to the MEN who see those commercials?
I want to consider myself lucky because I have the body type of the curvy Dove women. But I don't want to be flattered by this image, I want to be flattered for WHO I AM, And who I can be.  I'm no Dove woman. Everybody is different. I really wonder if the campaign has affected girls/women who can't look like the "real women"

Setting an image for girls/women (even men) to live by is a foul idea to me though the intention might be good to make you feel 'pretty'. And we'll always think we've got to have a role-model to live by in order to feel 'pretty'. And why do I always have to feel pretty? Feeling ugly is normal, feeling ugly is okay. Because we will never be good enough, as long as we're not good enough to ourselves, the media can keep on creating more products for us to buy to 'feel pretty'.

To me the word 'REAL women' Dove uses is just a way of trying to flatter you. But question yourself, WHAT is real? WHY do you want to be real? I think because 'real' and 'natural' are the new stereo types of what defines pretty.
If I want to be fake I'll be fake. I just like the fake japanese doll fashion, and if people come to dislike me because I'm not 'REAL', well that's just too bad for them.
False lash party everyone!

This also goes for men.
XOXO Rina♥

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